I’m so excited. Three of my books from Zondervan are now available as unabridged downloadable audiobooks at a very reasonable price: $14.99 each. Which ones? A Carol for Christmas, Return to Me, and When Love Blooms. Eventually, these audiobooks should also be available from Audible.com (hopefully soon), but as of the writing of this blog post, they can only be found on Symtio.
Do you know about Symtio? Symtio is the first multi-channel digital media platform for retail. With Symtio, customers purchase eBooks, audiobooks, and soon music and movies, in-store and download them from anywhere they have an internet connection. It’s the link between digital media and the retail experience. (FYI, if you don’t have a local Christian bookstore or your bookstore doesn’t offer the Symtio experience, you can purchase directly from the Symtio site.)
Symtio takes gift cards to a more personal level. Giving a Symtio digital product card says you’ve thought about your gift, much as when you used to give bound books or music. While Symtio products have the feel and convenience of a gift card, the difference is that you’ve hand picked and purchased a specific product with the recipient in mind.
More and more people are transitioning to the ease and convenience of digital media. Music came first, but eBooks, audiobooks, and movies are quickly gaining popularity as well. The key difference with Symtio is that by making its products available for purchase in retail stores, customers can shop the way they always have while still taking advantage of the digital revolution.
Here’s how Symtio works:
- Purchase. Customers purchase a new book in the form of a Symtio product card at any store where Symtio products are sold—this is the tangible element that keeps the retail experience familiar. When customers make their purchase, the card is activated at POS in our system and ready for download. To see a list of participating stores, check out our retail locator.
- Download. From the comfort of home or a local coffee shop, customers download their new digital product from www.symtio.com. They simply enter the unique 16-digit PIN found on the back of their Symtio product card and then they will be guided through an easy process to the right file type they need for their player.
- Enjoy. Once the digital file has been downloaded customers can enjoy their new book on digital devices such as an iPod, Zune, Sony Personal Reader, PDA or personal computer (either Windows or Macintosh) depending on the type of file they choose to download.