Angie Hunt sent me a link to an article in the New York Times that is definitely worth reading if you are a writer and/or a blogger. (You must have a NYT log-in to read, but it’s free, so sign up if you need to.)
Chances are, unless an author is especially high-profile or promising or willing to pony up for expenses, they’re not.
for Ms. Cohen, her memoir has made it onto at least one best-seller
list even without a traditional reading and signing tour. She credits a
write-up in People magazine, along with a newer publishing tool: the
blog book tour, in which an author pops up on a series of blogs,
usually over days or weeks, variously writing guest posts, answering
questions from the host or sitting for a podcast, a video interview or
a live chat. The blogs’ readers may comment and leave more questions.
Ideally, they follow links to the author’s Web site and to an online
retailer like Amazon.
Again, worth reading.
PS Please note that both of the authors pictured in the NYT article are using Apple laptops as is the author pictured above. Must be significant in some way. Don’t you think?